Hollywood Gazette :: Hollywood Florida Advertising

A+ R A-

Marketing Expertise For Your Business

This blog is designed for entrepreneurs and business owners who are interested in growing their business and expanding their brand by using smart, effective marketing strategies and tactics. You will find real, relevant guidance that beginners to experts will find valuable.

Home
Categories
Tags
Bloggers
Search
Login

Username Password
Remember me

Wendy Lieber

Wendy Lieber is the president of Athena Marketing, one of South Florida’s leading strategic marketing firms. Established in 2001, Athena Marketing works with small to medium sized companies on a regional as well as global basis helping them develop their overall marketing strategy, implementing it, measuring results and refining as necessary. Wendy helps clients figure out their “why” and then communicate that effectively to target audiences.

The Ultimate Guide To Brainstorming

Posted by Wendy Lieber on Tuesday, 30 October 2012 in Hot Marketing with Wendy Lieber

Brainstorming is an activity every company should be investing in regularly. It’s a great way to stay ahead of the competition and continually innovate. Even though brainstorming itself is supposed to be free flowing, the process of brainstorming needs to be structured in order for it to be effective. Here are...

©Wendy Lieber, Athena Marketing, 2012

Hits: 760 0 Comments

How to break our of a rut

Posted by Wendy Lieber on Thursday, 30 August 2012 in Hot Marketing with Wendy Lieber

Every so often we all get in a rut and feel uninspired. It can come out of nowhere and be caused by burnout, a major disappointment or even a recent success. You wake up and you just don’t feel excited about anything you are working on or working towards. It can...

©Athena Marketing

Hits: 700 0 Comments

Are First Impressions Really That Important?

Posted by Wendy Lieber on Thursday, 23 August 2012 in Hot Marketing with Wendy Lieber

I wonder sometimes about the importance we place on making a great first impression. I know we’ve all heard the expression “you never get a second chance to make a first impression” and all the significance we give our handshake, looking people in the eye, having the right questions to ask...

Hits: 1610 0 Comments

Business at its Best - How a Friday lunch changed my life

Posted by Wendy Lieber on Saturday, 02 June 2012 in Hot Marketing with Wendy Lieber

I had a lunch meeting on Friday with two of my favorite girlfriends, Jane Bolin and Laura Rhoades. It felt like such a luxury to get to spend time with these two, incredible, successful women who I am lucky enough to call my friends. We had put it on our schedule weeks ago...

Hits: 1033 0 Comments

Have you sold your soul?

Posted by Wendy Lieber on Wednesday, 30 May 2012 in Hot Marketing with Wendy Lieber

The other night my husband and I went to one of our favorite restaurants. We discovered it a little over a year ago while eavesdropping on a conversation where someone who worked there described it to the bartender. He was the describing the food, the atmosphere, the culture in such a...

Hits: 2305 0 Comments

3 Common Habits By Successful Business Leaders

Posted by Wendy Lieber on Wednesday, 09 May 2012 in Hot Marketing with Wendy Lieber

I get to meet a lot of successful CEO's and business owners in my line of work. They range from CEO's of Fortune 100 companies to the founders/owners of startup ventures that get acquired by larger companies and of course lot's of "somewhere in between". I define successful pretty simply. They...

Hits: 988 0 Comments

How to achieve any goal successfully

Posted by Wendy Lieber on Tuesday, 06 December 2011 in Hot Marketing with Wendy Lieber

We’ve all heard the phrase before, “It’s not how you start that matters, it is how you finish.” While that is true, I believe how you start things has a huge influence on whether you will finish successfully. I uncovered this great workbook by Seth Godin called Pick Four (available...

Hits: 1067 0 Comments

Are you implementing beta-think?

Posted by Wendy Lieber on Monday, 03 October 2011 in Hot Marketing with Wendy Lieber

One of the biggest issues I see with companies is the ability to implement their strategy. They have lots of what I like to call “good meetings” but little follow up and execution. And let’s face it, without action, a great strategy means nothing. I have a saying on my calendar...

Hits: 1494 0 Comments

Ten tips for getting started in social media

Posted by Wendy Lieber on Thursday, 01 September 2011 in Hot Marketing with Wendy Lieber

Social Media is here to stay and should be an important component of your overall marketing strategy. I recently ran across some of these tips on a blog I follow called www.simplemarketingnow.com and wanted to share it. I know a lot of business owners feel overwhelmed and have no idea where...

Hits: 1719 0 Comments

How to Become an Inbound Marketing Expert

Posted by Wendy Lieber on Monday, 01 August 2011 in Hot Marketing with Wendy Lieber

I hope you have been experimenting with your inbound marketing efforts over the last few months. If you have, you are beginning to experience the power that “showing up” and delivering relevant, remarkable content to your visitors can have on your business. In part 3 of this series, I will focus...

Hits: 2671 0 Comments

How to Become an Inbound Marketing Expert (Part 2 of 3)

Posted by Wendy Lieber on Thursday, 30 June 2011 in Hot Marketing with Wendy Lieber

Last month, I wrote about inbound and outbound marketing and how what once worked in the offline world is no longer effective today. The key points were: • Shopping Has Changed…Has Your Marketing? • Your customers use the Internet to shop and gather information. • Your customers are searching for you...

Hits: 2634 0 Comments

Inbound vs. Outbound Marketing

Posted by Wendy Lieber on Wednesday, 01 June 2011 in Hot Marketing with Wendy Lieber

Most companies spend their marketing budget using a combination of outbound marketing techniques, such as direct mail, e-mail blasts, TV, radio and print advertising, and trade shows (or expos), to reach potential buyers. As we’ve become more adept at filtering out unwanted information, these techniques have become less effective. We don’t...

Hits: 866 0 Comments

Taking advantage of group buying sites

Posted by Wendy Lieber on Monday, 02 May 2011 in Hot Marketing with Wendy Lieber

Group buying sites like Groupon.com and LivingSocial.com are great marketing vehicles for local businesses if used correctly. These sites, with their daily offers, provide businesses access to a wider audience that can result in repeat business if leveraged correctly. Here are the basics of how they work: 1. Businesses provide an...

Hits: 3662 0 Comments

Five steps to make 2011 a triumphant year

Posted by Wendy Lieber on Tuesday, 01 March 2011 in Hot Marketing with Wendy Lieber

By the time you read this, we will have already entered the third month of 2011. That means there only 10 months left in the year. I bring this up because I’ve noticed increased activity in the business community lately. When I ask someone how things are going, I’m consistently hearing...

Hits: 6607 0 Comments

Seven steps to creating an exceptional customer experience

Posted by Wendy Lieber on Monday, 31 January 2011 in Hot Marketing with Wendy Lieber

I had a conversation with a good friend of mine who told me about a new strategic partner he had just hired to help propel his business forward. He felt super excited about the initial meetings they had and the possibilities they created for his company. But, his enthusiasm started to...

Hits: 4637 0 Comments

«
Start
Prev
1
2
Next
End
»

blue red orange