When Hollywood resident Ian Koslow looks down at his self-made watch, he doesn’t think about the time. He thinks about living in the moment.
Armed with that “the time is always now” concept, the 23-year-old and six of his closest friends launched Time-Peace, a watch company that encourages people to stop worrying and to start being by creating watches whose first function is not to tell time.
“I realized that if our perception of time is what’s responsible for all of the stress and suffering in the world, why not make watches that always tell the right time: now,” he said. “By reminding people to live in the present, we hope to create inner peace for the individual.”
The tree of life symbol, which forms a right side up peace sign, adorns Time-Peace’s watches to represent its philosophy that everything and everyone is connected. Koslow said the symbol should serve as a reminder that people shouldn’t focus on time.
“Right now we are all looking at the world completely upside down, so it’s time to flip everything around and create the world we actually want to live in,” Koslow said. “Peace can only come through understanding. Our perception of time separates us from everyone and everything around us, but it is easy for someone to see how everything is connected through the present moment.”
Since the inception of Time-Peace on Facebook in September 2009, the watch company has gained more than 5,300 fans from more than 30 countries around the world. And while the success of Time-Peace stems partly from its designs, Koslow said that the product he spreads is awareness.
“Time-Peace is a philosophy or a way of looking at and living in the world,” he said. “It just so happens that the best way for us to express
the philosophy is through watches.”
After being featured in the June issue of Natural Health Magazine, Time-Peace sold out of its first 500 watches, a sign, Koslow said, that the company’s message resonates with people. With the success of the company, Koslow said he and his “dream team” are creating new watch designs and even apparel. One of the company’s new watches will feature a LED design, or light-emitting diode, in which the watch will only tell the time if the owner touches the screen.
“These watches remind people that the time is always now.”
For more information visit www.time-peace.org or www.facebook.com/timepeace.
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