Carvel announced today that in celebration of National Ice Cream Day on July 17th, guests will be able to purchase any size soft ice cream cone or cup and get a second for free at participating locations. Carvel is giving this year’s promotion a new twist by asking Americans how they most enjoy eating their ice cream – by licking or biting it.

According to a national survey, 44 percent of Americans prefer to lick their ice cream over biting into it (26 percent). No matter which way you go, Carvel’s decadent ice cream treats await, including the brand’s latest flavor innovation – the limited-time soft ice cream made with Ghirardelli.

“We’re thrilled to offer buy one get one in celebration of ice cream’s biggest holiday. National Ice Cream Day is important for us, as America’s freshest ice cream, we want our guests to celebrate the day with us,” said Scott Colwell, President of Carvel. “This year, we decided to take National Ice Cream day to the next level and survey consumers to get an even better idea of how America prefers to enjoy ice cream.”

The national survey also sought to determine which method is better for avoiding brain freeze, which 77 percent of Americans admit to getting from eating ice cream. Respondents who reported never getting brain freeze preferred licking (31 percent) over biting (15 percent).

As the first retail ice cream franchise operation in the country, Carvel has become one of the most recognized names in ice cream. Since it began in 1934, Carvel has expanded its menu to include an extensive line of hand-dipped and soft ice cream, take-home novelty treats and premium ice cream cakes. All Carvel treats are handcrafted at local Carvel Shoppes daily and are made with only authentic soft ice cream.

Carvel is located at 5845 Hollywood Blvd, Hollywood, FL 33021.  For more information, call (954) 987-6068.