Dreams Fine Art owner will offer watches crafted with metal from the iconic Hollywood Sign
A business with a history in Downtown Hollywood will soon be offering a piece of history from Hollywood, Calif., with fine timepieces crafted with metal from the original Hollywood Sign that was erected in 1923 and replaced in 1979.
The new Hollywood Watch Company is a sister company of leading online gallery Dreams Fine Art, which has its administrative offices at 1930 Harrison St. and its fulfillment center at 230 N. Dixie Hwy.
Dreams founder and CEO Hossam Antar’s newest venture will introduce watches that evoke a sense of the history, fashion and taste of the “Golden Age of Hollywood,” with a watch case reminiscent of a classic 1930s spotlight, a dial bearing a subtle outline of an old film reel, and numbers in the Art Deco style of the ’30s and ’40s. The metal from the original Hollywood Sign will be prominently featured on the dial. Prototypes are expected to be available by the end of April. Watches will be offered online for $500 to $1,000.
Discerning consumers are already drawn to Dreams Fine Art, which appeals to both art lovers and serious collectors. Bidding reserves range from $10 to over $100,000, and free shipping is available for orders over $100. Dreams Fine Art is authorized to represent hundreds of artists, reputable fine art publishing houses and dealers, and every piece is guaranteed to be authentic.
“Our main goal is to deliver excellent artwork at the best possible price, and offer the best possible service,” said Michael Tylor, Dreams Fine Art’s business development consultant. “We work with some of the best and most talented artists, both established and up-and-coming.”
The extensive selection of limited-edition and original artworks features some of the most influential artists in history, such as Salvador Dalí, Erté and Pablo Picasso, as well as notable contemporary artists that include Peter Max, LeRoy Neiman, Romero Britto, Jean-Pierre Straub, Wyland and Disney Fine Art.
Dreams Fine Art also works with several South Florida artists, including Adam Scott Rote and Paulina del Mar and street-artist Smog One. Dreams also hosts special events that benefit local charities.
“All of our events always have a charitable component to them,” Tylor said.
For Antar, establishing Dreams Fine Art’s administrative offices and fulfillment center in the historic downtown arts, music and entertainment district was a natural move.
“He always liked Hollywood. He liked the central location between Fort Lauderdale and Miami,” Tylor said. “It just made sense for him.”
Downtown Hollywood offers on-street metered parking for $1.50 per hour, as well as municipal garage parking for $1 per hour. Municipal garage locations are 251 S. 20th Ave. (between Harrison and Van Buren streets) and 251 N. 19th Ave. (between Tyler and Polk streets).
For more information about redevelopment projects, businesses and events in Hollywood’s Downtown and Beach Districts, call the Hollywood Community Redevelopment Agency (CRA) at 954-924-2980 or visit www.hollywoodcra.org.